The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Rising video content consumption calls for marketing investment
Video ad adoption takes the spotlight in comScore’s October Video Mextrix report
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Ecommerce provides B2B benefits
Ecommerce is a worthwhile option for B2B marketing, but it must be fueled by content marketing and SEO.
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Photo content inspires social media users to click
To increase user clicks, content marketers should consider adding photos to posts on social media platforms.
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Is your content strategy prepared for Cyber Monday?
SEO content optimized for viewing on tablet computers could impact Cyber Monday sales.
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Building better lead gen forms: Marketers say email field essential
Although gaining access to email addresses reigns supreme for 96 percent of marketers, ‘key pain points’ emerged as a discussion point.
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How local are your content marketing efforts this holiday season?
Google suggests brands get local for the holiday season.
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B2B marketers say contact them via email for new business
New study shows email should remain part of any content strategy.
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New Facebook conversion measure could help assess engagement
Facebook’s new self-service conversion-measurement tool may help marketers see how much the platform is assisting in content marketing.
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