The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Mobile: Is it an invaluable component to a content marketing strategy?
Custom content could compel mobile users to increase online shopping practices this holiday season.
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Black Friday ecommerce exceeds $1 billion, hits all-time high
With online sales at an all-time high, marketers should focus on SEO and quality content this holiday season.
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Case study: Content marketing consistency wins long-term results
Shoretel Sky shows thoughtful industry news and quarterly graphics build a sustainable content marketing strategy for sustainable results.
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Audience targeting via content helps reach fragmented consumers
Fragmentation within specific channels makes customer outreach hard; marketers must use wide array of custom content.
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Instagram makes it easier to promote branded content via the web
Instagram activity on Thanksgiving set a new standard of usage for the social site.
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Marketers spend $1.7 million on branded content
Branded content is gaining traction, leading marketers to create quality, custom content that generates awareness and leads.
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The rich kids of Instagram have nothing on Facebook’s social shoppers
The Rich kids use Facebook to socialize – could this be worthwhile insight for marketers?
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Is branded video content the way of the future?
All signs point toward a more visual marketing landscape in 2013.
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