The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Content writing 101: Interview tips from an accomplished inquisitor
A good content marketing interview piece balances the art of an authentic, well-rounded interview with storytelling for intended audiences.
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LinkedIn’s ads API makes marketers’ lives simpler
LinkedIn’s new ads API gives marketers greater control over their campaigns, helping unify programs across the web.
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Fresh content combats email marketing ‘spam’
Brands that don’t want their email marketing to be perceived as spam need to carefully craft their campaigns with engaging content.
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Social content: Better than ads for mobile marketing
Consumers aren’t ready to trust mobile advertising.
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Deliver branded content to meet consumers’ needs
Content marketing reaches a wide audience, but different demographics of consumers respond differently to marketing messages.
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Bing’s Ad Network gives search marketers an edge
Bing says advertising through its network helps search marketing efforts reach wider audiences with more spending capabilities.
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How shared content can win over social holiday shoppers
Social media content creates online chatter that leads to consumer-written reviews.
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Want Facebook comments? Post questions
Content marketers using Facebook should include posts with questions, as well as other CTAs.
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