The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Marketers shift content objectives to reach wider audiences
Content marketing goals evolve as consumers engage on the web in different ways.
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Brands make social media management top priority
Business owners are funneling resources toward social media content management moving into the new year.
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Optimize content to engage in social holiday chit-chat
Marketers should craft custom content to make their brands part of the social conversation this season.
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Brands build awareness through content for the mobile web
Marketers strive to use mobile for customer acquisition and brand awareness, measured through website traffic and click-through-rates.
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Support holiday shopping with social content for mobile users
Social content provides shoppers with contact information, industry news and educational insight.
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Content marketing recap: November 2012 (Video)
Insights on November’s hottest content marketing developments can help marketers get an end-of-year edge.
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Personalized and custom email content drives higher response rates
Online marketers must focus at least a portion of their attention on email marketing, even with new techniques thriving on the web today. While brands use social media marketing to grow their products’ web pre
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Google forgot to report the weather – Panda 22
Panda refresh 22 has been confirmed and it affected 0.8 percent of English queries.
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