The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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43 percent of Google search queries seek local results
Local search accounts for 43 percent of queries on Google, and many of these searches stem from mobile devices.
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Bing integrates writers into social sidebar
Bing now directs users to reliable web writers by including links to content and social media profiles of authors within its social sidebar.
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Internet marketing news roundup, October 8
Google capped a busy week with the launch of Penguin 1.2, but the algorithm impacted fewer searches than most expected.
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90 percent of marketers say content marketing’s value is on the rise
Outbrain and Econsultancy found that 90 percent of companies expect content marketing to become more valuable in the next 12 months.
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Bing integrates Klout into social sidebar
Bing and Klout announced that the search engine will now include data from the social scoring platform on SERPs.
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SEO alert: Penguin 1.2 active, 0.3 percent of queries impacted
Google’s Matt Cutts announced the latest Penguin update on Friday, with version 1.2 affecting 0.3 percent of search queries.
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Consumers active on Facebook, not enthusiastic about social commerce
Social media marketing that looks to drive sales through a company website is more likely to increase conversions than social commerce.
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Will Knowledge Graph steal SEO traffic? Insights from SMX East
SMX experts examined Knowledge Graph as “friend or foe” in a session that explored how it may cannibalize site traffic.
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