The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn marketing proves valuable for smaller companies
LinkedIn has attracted more than 6.8 million small businesses in the United States, as the platform continues to add features for marketers.
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Freshness factor not relevant for every content marketing strategy
In a Webmaster Help video, Google’s Matt Cutts said the freshness factor is not something all content marketing strategies must focus on heavily.
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Relevant content, product information leads to email subscriptions
Email marketing campaigns depend upon the inclusion of relevant website content to drive engagement and conversions.
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Twitter makes Discover tab more engaging, visually focused
Twitter adjusted its Discover tab recently to expand images and content previews automatically on the page.
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Five cross-screen video marketing insights from OMMA
During day one of the Online Media, Marketing and Advertising conference, experts offered tips on cross-screen video marketing.
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OMMA expert: Storytelling (still) key to marketing success
At OMMA, CP+B CEO Andrew Keller emphasized that good brand stories are what drive sales – no matter the network being used to reach audiences.
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Algorithm shift to ‘reduce’ exact match domains with poor content in SERPs
Google Matt Cutts tweeted last week that the company rolled out a minor algorithm update focused on penalizing low-quality sites even when their domain exactly matches a search query.
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Content marketing recap: September 2012 (Video)
In this video recap of the biggest content marketing news in September 2012, Brafton highlights industry updates and provides insights on how your content campaign can keep up with the latest best practices.
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