Blog | Brafton

The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Measuring content marketing's ROI requires an understanding of the complete picture.

Aug 28, 2012 Legacy Zach Michonski

Measuring content marketing ROI: Remember the full picture

Using several different metrics is critical for marketers to develop a true understanding of their content marketing strategy’s success.

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Aug 28, 2012 News Joe Meloni

Most Facebook users ‘don’t mind’ paid content

A survey conducted by Greg Sterling and Opus Research found that innovative use of Facebook’s paid marketing options can help companies boost their social presences.

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Duplicate content issues can be avoided with effective attribution and linking.

Aug 28, 2012 News Joe Meloni

Content marketing driving conversions for 80 percent of businesses

IDG Enterprise reported that developing engaging website content has helped marketers succeed with broader marketing goals.

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Pinterest is a top outlet for social media marketing because it shows more about brands and users.

Aug 28, 2012 News Joe Meloni

More marketers adopting Pinterest to drive social success

The Creative Group found that Pinterest is used by 7 percent of companies for social marketing, and an additional 10 percent plan to integrate it.

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College students are most likely to respond to website content and social marketing from brands that understand them.

Aug 28, 2012 News Joe Meloni

Analyst asks, are you using the right channels to market to teens?

One marketing analyst told eMarketer companies should focus on marketing campaigns that demonstrate their brands’ value to reach college students and younger adults.

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