The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Overcoming buy-in obstacles key to content marketing success [Interview]
Dorothy Davis, content director for PennEnergy, said in an interview with Brafton that internal alignment and buy-in has played a large role in content marketing’s success for her company.
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SEO content marketing appeals to prospects on the go
Americans are spending more time on their smartphones, and marketers can improve appeal to these consumers with mobile-optimized websites and content.
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Panda 3.9.1 rolled out on Monday: Minimal SEO impact
Google Panda 3.9.1 rolled out on Monday with minimal SEO impact experienced.
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Web marketing appeals to 76 percent of men who prefer internet to TV
Three-quarters of men prefer the internet to television for both entertainment and research, which marketers can use to drive sales on the web.
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New Google search feature: Preferences follow users across platforms
Google announced this week that users can now save their search settings across platforms and devices, further demonstrating the company’s insistence on quality user experiences.
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Targeting power users critical for Facebook marketing success
A report from Wildfire found that successful Facebook marketing relies on appealing to users most likely to share with their own friends.
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Google search alert: More SERPs showing seven results instead of 10
A search analyst at SEOmoz found that more Google SERPs with just seven results links have spotted on the web since August 13.
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Video marketing rises, more businesses use YouTube
EMarketer reported that YouTube has become a part of marketing campaigns for 36 percent of companies, and the value of video content is becoming clear.
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