The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Olympic-focused organic website content can drive more traffic than related ads
Paid content related to the Olympics has failed to resonate with more than 75 percent of consumers, according to AYTM Market Research.
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Google Chrome claims one-third of global browser market, SEO critical for reaching these users
Google Chrome has become the global leader in browser market share, which provides marketers with even greater impetus to target Google’s services – especially search – with their web marketing efforts.
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Social media reaching tablet users, many consider channel’s performance when purchasing
A report from comScore found that tablet owners are especially active social media users, and many base their purchases on the performance of social apps on the devices.
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Facebook demographic features boost post targeting
Facebook’s shift to maximize visibility of organic social marketing content has led the company add new targeting capability, focused on the personal characteristics of a brand’s fans.
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Google rolls out icons to highlight sites optimized for mobile users
Bryson Meunier, an independent SEO expert, reported on his personal website that Google may be adding a special icon to mobile-friendly content included in SERPs, directing users to mobile sites optimized for smartp
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Street smarts: What do people really know about SEO? [Video]
Brafton hit the streets to ask Americans what they know about Google, SEO and search engine results pages. You may be surprised to see how your search marketing audiences respond to paid versus organic results – but
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Interest in leisure travel gives marketers chance to win on the web
Harris Interactive found that travel marketers will still find online interest in vacation planning even as the summer comes to an end.
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Google AdWords releases latest twist in audience targeting with congressional districts
Google has rolled out congressional district targeting, which could help marketers inside – and outside – the political sphere bring relevant content to users.
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