The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google rolls out Structured Data Dashboard: Good for SEO
Google has rolled out a Structured Data Dashboard within Webmaster Tools to help marketers optimize the rich snippets Google develops for websites.
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How to make your content marketing more social
Considering the social reception of your website content can help create headlines and articles more likely to engage your readers no matter which channel they use to find your content.
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Content marketing can help data security companies build trust with prospects
Mezeo Software recently reported that more businesses want to upgrade their IT, which provides a strong chance for marketers to use website content to inform their audience.
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Survey says social marketing goals evolve in 2012
A report from Awareness Networks found that companies’ goals with social media marketing are changing, as many are focusing on broader benefits of engagement over direct social sales.
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Digg relaunches with limited capability, marketers struggle to see initial value
Digg’s relaunch came this week, and many users and marketers are frustrated with the early changes to the site.
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Google, NFL partner for fantasy football Hangouts, a lesson in Google+ marketing for businesses
Google+ partnered with the National Football League to provide Hangouts for fantasy football players, which demonstrates the value of the social network in terms of encouraging engagement.
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Marketers can target back-to-school shoppers with web content
Teens and parents are expected to conduct more back-to-school shopping on the web in 2012, and content and social media marketing can help appeal to these users.
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Survey shows consumers trust companies that use social and content marketing
A study from About.com pointed to web marketing as a major component of building trust with a target audiences, and informative content is increasingly important to most.
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