The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Visual content boosting engagement for social marketing campaigns
Performics reported that visual content lifts brand interaction among fans and followers when used as part of a social media marketing strategy.
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Bing: SEO is about more than links, invest in content marketing
Bing’s Duane Forrester urged marketers to focus on content marketing – not just inbound links – when developing an SEO strategy.
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Instagram surpassed 80 million users: Marketers sharing visual content have growing audiences
Instagram has surpassed the 80 million-user mark, and marketers can include the service in social media marketing campaigns to drive engagement.
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Content marketing recap: July 2012 (Video)
Brafton’s content marketing highlights for July 2012 offer insights on how to reach maximum web audiences through your branded content.
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More than two-thirds of ecommerce companies boost marketing to drive sales
Ecommerce companies are looking to improve sales in the second half of 2012 and an increased focus on marketing is part of the plan for 67 percent of marketers.
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Report: Interactive web content critical to engaging tablet owners
The Interactive Advertising Bureau reported that content aimed at tablet users must be engaging and entertaining to succeed.
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Google features lets mobile users ‘handwrite’ their search queries
Google has rolled out a new Handwrite feature to allow smartphone and tablet owners to use manually trace letters onto their devices for search.
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How infographics are the pictures worth 1,000 words in content marketing
As content marketing evolves, the infographic is becoming one of the most interesting new ways to inform and audience to establish authority and generate leads.
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