The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Constant mobile web access emphasizes value of new media marketing for consistently reaching prospects
Reports from AYTM Market Research and comScore show that Americans are actively using smartphones to access web content at all times of day.
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Google fully launches Content Experiments to all Analytics users
Content Experiments are now available to all Google Analytics users, which can help marketers optimize their sites for maximum ROI.
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Bing adjusts social sidebar to let users tag friends to share SEO results
Bing has integrated social and search even further, allowing users to tag friends when they share searches.
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Watch out Facebook: Google acquires social marketing, contest tool Wildfire
Google reportedly acquired Wildfire, but it’s unlikely that marketers will notice many differences in the platform for the foreseeable future.
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Top brands flock to Google+ but their fans slow to follow
More top brands have created Google+ Pages recently, with BrightEdge reporting 75 of the top 100 brands maintain pages even as user activity remains stagnant.
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Consumers constantly logged into Facebook: Social giant still preferred social login throughout the web
Janrain reported that Facebook is still the premier social login tool, accounting for 48 percent of logins, and marketers can increase engagement with their website content by allowing users to log into their sites
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Gold medal content marketing opportunities: Americans flock to social media for Olympic updates
AYTM Market Research reported that many Americans plan to keep track of the Olympics on several different web channels, and marketers can use content and social media marketing to drive traffic.
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Google+ traffic seeing major growth, according to reports
ComScore and Experian both reported that Google+ has seen marked traffic increases in recent months, according to Morten Myrstad, a Norwegian communication consultant.
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