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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Facebook rolled out several different features this week that may help marketers drive traffic and engagement more effectively.

Jul 27, 2012 Industry News Roundups Joe Meloni

Internet marketing news roundup, June 27

New features from Facebook generated most of the buzz in web marketing this week, as the company made social marketing more customizable.

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Social content on Facebook still has the most reach because the site has the highest web traffic of all social networks.

Jul 27, 2012 News Joe Meloni

Facebook rolls out Recommendations Bar that promotes relevant content

A new Recommendations Bar on Facebook could help marketers reach more social audiences and drive more relevant traffic to their sites by extending visibility of Facebook content.

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Twitter and NBC Olympics have partnered on a hashtag page to serve as a hub for social conversation around the event.

Jul 27, 2012 News Joe Meloni

Twitter, NBC partner for Olympic promotion, hashtag page can help marketers boost content visibility

Twitter and NBC Olympics have partnered to provide users and marketers a hashtag page to discuss the Olympics and share related content.

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Sharing branded content is most likely to drive web conversions, rather than ads on the platforms.

Jul 27, 2012 News Joe Meloni

44 percent of companies to spend more on web marketing in 2013, email marketing proving strong for lead generation

A report from the Sagefrog Marketing Group found that 44 percent of companies are already planning to spend more on web marketing next year.

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Hair salons and health and beauty companies have a growing audience to target among the American population.

Jul 27, 2012 News Joe Meloni

Health and beauty content marketing could have new audience: Men

Haircare and beauty companies have a growing audience in the male population, and targeting them with website content can attract new customers.

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Cloud computing companies are demand increase, and content marketing can help them differentiate from their competitors.

Jul 27, 2012 News Joe Meloni

Companies looking to move to cloud, branded content to help marketers appeal to growing audience

CompTIA reported that interest in cloud computing is on the rise, and marketers can use website content to promote their companies more effectively to this growing audience.

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