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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Jul 25, 2012 News

SEO alert: Google rolls out Panda 3.9

Google rolled out Panda 3.9, which will impact about 1 percent of searches.

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Email marketing campaigns may be seeing lower open rates, but recipients are engaging with content more often.

Jul 24, 2012 News Joe Meloni

Compelling email content can help marketers capitalize on growing CTRs

A report from Silverpop found that email marketing campaigns are being opened less often, but click through rates have increased among those engaging with the content.

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Paid search clicks are on the rise, and quality landing page content can drive conversions after prospects arrive on a site.

Jul 24, 2012 News Joe Meloni

A balance between SEO and user focus helps tech company produce engaging content [Interview]

Mark Severance, director of sales and marketing at Arxis Technology, believes adding some personality to his website content has helped drive his site’s appeal to both readers and search crawlers.

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Jul 24, 2012 News Joe Meloni

Facebook tests Subscribe button for Pages, could amplify social marketing reach

Facebook is reportedly testing the Subscribe feature for company Pages on the site, which would give users another option for interaction with businesses on Facebook.

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