The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Firefox 14 encrypts Google search terms, more challenges to SEO keyword data for marketers
Firefox has added Google search encryption in its latest iteration, but Google can still use the information to suggest search results and to inform content shared through its ad network.
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Google implements Share button on to SERPs to boost good content and Google+ activity
Google is now allowing users to share content directly from SERPs to their Google+ account.
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Local marketing alert: Bing integrates Foursquare into its social sidebar
Bing has integrated Foursquare data into its social sidebar, further indicating the search engine’s focus on local content.
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Google lets webmaster see latest links with new downloads
Google now allows marketers to download a spreadsheet that shows them where their most recent inbound links come from, offering more SEO insights.
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Paid search and SEO thrive when paired together
Wordstream recently found that organic search marketing is becoming more competitive and paid search drives clicks.
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New media marketing expanding, but brands look to improve measurement
A study from the Association of National Advertisers found that companies are in need of better metrics for assessing success with web marketing.
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Survey says Americans largely satisfied with search experience
The American Customer Satisfaction Index found that Google is the No. 1 search engine in terms of user satisfaction, but Americans are generally pleased with their experience on all major platforms.
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Facebook marketing, SEO best ways for brands to target teens on the web
The American teenager is an ideal target for search and Facebook marketing campaigns, according to Business Insider.
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