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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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AYTM Market Research reported that more than 90 percent of Americans watch video on the web.

Jul 18, 2012 News Joe Meloni

64 percent of marketers targeting video content for the web, instead of TV

BrightRoll recently reported that 64 percent of companies using video marketing think targeting it at web users is more effective than the television audience.

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More smartphone owners are using devices to make purchases.

Jul 18, 2012 News Joe Meloni

Half of Americans access search and email on mobile devices over the traditional web

SEO and email marketing campaigns that accommodate mobile users are likely to see greater ROI, as mobile devices become a preferred method of interaction with search and email.

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Jul 18, 2012 News Joe Meloni

Consumer satisfaction report pegs Google+ user as the happiest

Google+ scored the highest of all social networks on a recent consumer satisfaction poll scoring 78 points, placing it far above Facebook at 60 points.

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Facebook has rolled out three new features aimed at helping marketers control their social presences more effectively.

Jul 18, 2012 News Joe Meloni

New Facebook Timeline apps further focus on dynamic, shared content

Facebook’s Timeline apps demonstrate the company’s desire to turn the platform into a dynamic, storytelling mechanism for its users and for marketers on the site.

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