The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Be the content marketing gold medalist in your business
Helping your company win the gold with content marketing means generating leads and driving sales.
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Internet marketing news roundup, July 13
There was major news in most web marketing channels this week, but not much of its was good for Yahoo.
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Measuring value of social content a top concern among marketers
A report from the Creative Group found that 40 percent of companies struggling with social media marketing named assessing ROI as a top area of concern.
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More than 22 percent of websites include a link to Facebook pages
More than 22 percent of websites contain links to Facebook pages, and other networks are growing in popularity as well.
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Google gives SEO health checks: Rolls out crawl error alerts for webmasters
Google has rolled out crawl error alerts to help webmasters fix errors on their websites that could be hurting their search ranking.
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Tech marketer says diverse content crucial to audience targeting [Interview]
Park Place Technologies Marketing Manager Ken Barhoover explains that creating successful website content must be rooted in targeting the right prospects with different kinds of content best suited for them.
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Organic social content can help attract prospects growing tired of excessive ads
AYTM Market Research suggests that consumers are growing frustrated with excessive social ads, preferring to interact with organic content on social platforms.
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Social media marketing campaigns evolve beyond just Facebook
33Across found that companies are spending less time with Facebook, as they diversify their social media marketing efforts.
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