The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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A graphic depicting two faces, one confused and one happy. The confused one is looking at a complicated website and doesn't know what to do, where the happy one is looking at a clean website that has a defined flow to conversion.

Jul 17, 2012 Legacy Evan Jacobs

Three steps to building better user experiences and catching clicks with content marketing

Poor UX will thwart your efforts to convert inbound web leads. Read this – your visitors (and bottom line!) will thank you.

Duplicate content issues can be avoided with effective attribution and linking.

Jul 17, 2012 News Joe Meloni

46 percent of consumers sharing frustration with companies on social media

American Express recently released a report that found social marketing campaigns focused on audience interactions and customer service can improve brands’ reputations on the web.

Despite recent changes to local search results, marketers say influential factors primarily remain the same.

Jul 17, 2012 News Joe Meloni

Local ad revenues to rise 13 percent as businesses focus on local marketing

BIA/Kelsey found that companies are focusing more on marketing in local channels.

Blekko has rolled out a new social content curation platform in ROCKZi.

Jul 17, 2012 News Joe Meloni

Blekko rolls out social content curation platform ROCKZi

Blekko has rolled out ROCKZi, a new user-curated social content platform aimed at delivering content based on popularity and relevance.

Mobile phone users now account for 43 percent of all Google search queries.

Jul 16, 2012 News Joe Meloni

Website content, social marketing key as consumers look for purchase on smartphones

Developing a well-rounded web presence, including social media and content marketing, can help organizations appeal to mobile users.

SEO changes every day, and developing sites and content that appeal to users is the best way to improve search visibility.

Jul 16, 2012 News Joe Meloni

Paid search investment remains strong, SEO traffic accounts for 77 percent of traffic

Paid search’s value remains strong, but marketers have expanded their focus to succeed in several different channels.

Tablet users are becoming a greater portion of the web market.

Jul 16, 2012 News Joe Meloni

Tablet ad click numbers demonstrate need for mobile-friendly sites, content

Marin Software found that increased tablet activity has led marketers to more focus on the devices.

Facebook has rolled out three new features aimed at helping marketers control their social presences more effectively.

Jul 16, 2012 News Joe Meloni

Facebook users average more than 400 minutes on site in June

MarketingLand recently cited data from comScore that found the average Facebook user spends more than 400 minutes per month on the site.

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