The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter develops tools to access older Tweets, marketers can glean trend, audience insight
Twitter CEO Dick Costolo recently told The New York Times that the company is working a solution to allow marketers and users to download older Tweets.
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Google tests Knowledge Graph expansions, could showcase more query-relevant content
The Google Operating System blog, unaffiliated with the company, spotted some additions to the Knowledge Graph that could help guide users to relevant content marketing efforts.
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Microsoft AdCenter rolls out new features, including tablet traffic measurement
Microsoft’s AdCenter has rolled out new tools to help marketers measure the effectiveness of their paid and organic search efforts in terms of targeting tablet users.
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Social media marketing alert: Facebook to roll out Want button
Facebook is rumored to be rolling out a Want button to allow consumers to indicate products and services they plan to buy.
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New social discovery site Bottlenose boosts visibility for trending content
Bottlenose, a new social curation platform, rolled out this week and appears to be challenging search engines and social networks as a channel for directing web users to branded web content.
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Facebook rolls out Scheduled, Unpublished Posts for marketers, social content gets targeting lift
Facebook has rolled out three new features for marketers that will help them control their presences on the site more completely and better target shared content to engage specific audiences.
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Travel site traffic spikes for summer, presenting prime content marketing opportunities
ComScore’s analysis of traffic throughout the web for June found the travel industry was one of the biggest winners as summer kick into full gear.
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Why Quality Counts: Don’t Overthink the Search Engines
Producing content that appeals to and engages readers is more effective than focusing an effort solely on search crawlers.
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