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The Brafton Blog

Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.

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Jul 02, 2012 News Joe Meloni

Report highlights optimal times for Twitter marketing based on industry

Social media marketing campaigns are more likely to generate traffic and conversions when marketers create and share content when their audience is most active.

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Jul 02, 2012 News Joe Meloni

Latest Google ad ‘muting’ highlights need for relevant marketing content

Google has enabled users to block ad content that is irrelevant to make its network more user- friendly for searchers and conversion-friendly for brands. In light of the update, marketers must be especially focused

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Content marketing is a good way for technology companies to reach out to their target audiences.

Jul 02, 2012 News Joe Meloni

Content marketing works best when marketers integrate multiple channels

The Content Marketing Institute found that more companies are using content marketing, but they struggle to bring it to the right audiences through distribution channels.

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Marketers using Google+ can now manage their campaigns from mobile devices.

Jul 02, 2012 News Joe Meloni

Google rolls out App Analytics for mobile marketers, continues recent focus on smartphones, tablets

The rollout of Mobile App Analytics from Google signifies another major step in the way of mobile for the company.

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Jul 02, 2012 News Joe Meloni

Mobile ad revenue driving Twitter, users increasingly Tweeting from smartphones

The Wall Street Journal recently reported that Twitter has succeeded substantially in mobile marketing, driving more mobile revenue than other social networks, which should indicate to marketers that the platform is

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Google will now send webmasters examples in webspam messages.

Jun 29, 2012 Industry News Roundups Joe Meloni

Internet marketing news roundup, June 29

News from Google’s I/O conference dominated headlines this week, as the company looked to stamp its place as a leader in mobile technology and marketing.

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