The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Quality, customer service most likely to drive consumer loyalty
A report from ClickFox suggests that companies can use social media marketing to drive brand loyalty and customer service.
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Rising mobile web access and activity places premium on mobile-friendly website content
Increased use of smartphones and tablets has placed a greater emphasis of a mobile web presence for marketers.
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Google Analytics now includes Entrance tab: Discover which top content pages draw traffic
Google Analytics has rolled out an Entrance metric in All Pages reports that tells marketers which pages on their site are most often the first page a visitor sees.
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Facebook changes all user email addresses to @facebook.com URLs
Ars Technica reported that Facebook has changed the default email addresses of its users to an @Facebook.com URL.
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Social media marketing campaigns most segmented by prospect age, interests
Social Fresh recently reported that companies are broadening the audiences they target with Facebook ad content.
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Report shows website traffic wins for retailers related to Mother’s Day
ComScore reported that the Mother’s Day holiday resulted in increased web traffic to retailers specializing in items typically given as gifts.
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Instagram gets more social, rolls out Explore feature
TechCrunch reported that Instagram has rolled out version 2.5, which includes an Explore feature as well as the first sign of more in-depth Facebook integration since the acquisition.
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Google Panda 3.8 rolls out on Monday, less than 1 percent of queries impacted
Google launched Panda 3.8 on Monday in another minor update for the company’s algorithm.
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