The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Euro 2012 sparks motivation for Twitter hashtag promotion, marketers can leverage trending social content
The UEFA European Football Championship is the latest event Twitter has used to promote the value of its site in terms of driving traffic and conversations, and branded content can put businesses in the action.
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Analyst: Conversion funnels must include multiple channels
Brian Solis of the Altimeter Group told eMarketer that companies must adjust to the changing nature of web marketing by leveraging a multi-channel conversion funnel.
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Most searchers rely on multiple browsers, actively update
AYTM Market Research suggests that growing diversity in the browser market is a good sign for those using Google SEO.
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Twitter outage causes headlines and headaches for users, marketers
A recent Twitter outage left marketers and users scrambling, but the company says no account information was compromised.
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Internet marketing news roundup, June 22
Video marketing should quickly become a top priority for marketers, as news this week centered interesting insights on web video consumption habits among Americans.
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Web, app developers shifting focus to serve mobile traffic
A report from Vision Mobile suggests marketers are making more of an effort to create sites and services tailored for mobile users.
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Bing updates image search, rewarding visual website content
Bing announced adjustments to its image SERPs that will allow users to see results more clearly and preview content.
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Use of prospect data critical to success of web marketing campaigns, 70 percent struggle to make sense of insight
Despite activity in several web channels, marketers are struggling to leverage data available to them to target their campaigns and optimize for conversions.
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