The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Twitter ads going global, said to be in 50 countries by 2013
Twitter CEO Dick Costolo reported that the company is rolling out its Promoted Tweets globally.
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AdWords facelift highlights search analytics
Google’s new Adwords layout is live for all users, and the company said the tool is focused on making it easier to use.
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Social media proving strong source of content ideas for web content writers
More than half of web content writers said using social media has proven a strong method finding sources for new articles.
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Relevant website content a must with tablet marketing set to grow
AYTM Market Research found that tablet users are considering their options in terms of investing in a device, but market growth overall should remind marketers to make their websites and SEO campaigns mobile-friendl
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How can I create stronger calls to action around my website content? (video) – 3rd Thursday Tip
Brafton offers conversion optimization tips in this month’s Third Thursday Tip video. Learn about how to put stronger calls to action around website content.
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Yahoo updates video, image search to bring users fresh, high-quality content
Yahoo rolled out changes to its image and video search recently in its attempt to make search more useful.
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37 percent of consumers watch web video content every day
Video content on the web is becoming increasingly popular, with 37 percent of global web users watching it at least once every day.
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Back-to-school shopping upswing presents content marketing opportunities for retailers
With the back-to-school shopping season ahead, PriceGrabber found consumers will likely start buying earlier and spend more this year than last.
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