The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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LinkedIn unveils targeted status updates to make content more relevant
LinkedIn has rolled out targeted status updates to help marketers guide their social content to the right audiences.
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Google+ announces integration with content aggregation app Flipboard
Google has integrated Google+ with Flipboard, a mobile social dashboard, which some think could be the first in a long line of partnerships that make content shared on the network more accessible.
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Twitter profile toggle simplifies content, gives visibility to social marketing interactions
Twitter has rolled out a new tool to allow users to choose whether they view only the original content from a brand or or include the brand’s @replies.
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Moms more active on social media than general population
BabyCenter reported that mothers are especially strong targets for social content, as they use the channel and engage brands more than the general web user.
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HootSuite integrates LinkedIn Company Pages to social dashboard
HootSuite recently announced the addition of LinkedIn Company Pages to its social media dashboard, which can streamline social media marketing management for companies.
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Bing local search results among most accurate data on the web
Bing’s local search results are increasingly accurate, which is especially important as consumers look to find online information about businesses quickly.
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Content marketing reaches tablet users: Accessing content No.1 activity
A report from the Online Publishers Association found that tablet users have become some of the most active consumers of web content.
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Early poll shows users happy with Twitter’s expanded Tweets
Twitter appears to have found the perfect way to show more information with expanded Tweets, as a new AYTM Market Research poll shows link snippets can drive clicks.
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