The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Exposure to Facebook marketing content increases conversion rate
A study from comScore, Facebook and Target found that exposure to social content increases conversion rates among consumers.
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Consumers prefer to connect with brands through email, though feedback on social rises
Martiz Research found that consumers prefer email to other channels for engaging companies, but social media is becoming increasingly popular with younger adults.
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Bing launches SEO Reports and Analyzer for Webmaster Tools
Bing announced two new tools available to search marketers that will help assess the strength of their sites in terms of Bing SEO.
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Americans view 10 billion video ads on the web in May
ComScore reported that web video ads viewed surpassed the 10 billion mark in the United States for the first time last month.
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Facebook preparing mobile, location-based ad service for launch
A report from Bloomberg suggests Facebook may soon roll out a mobile ad service based on user location.
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More than 63 percent of consumers use search daily, many rely on longtail search queries
AYTM Market Research found that more than 63 percent of consumers use search engines every day.
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Major League Baseball rolls out The 140 Club to curate social media content
Major League Baseball has rolled out The 140 Club to curate social content from players, fans and other members of the baseball community and increase MLB fan engagement.
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Google integrates newsletter signup into paid search ads
Google has added email marketing newsletter enrollment to its PPC capability, allowing users to signup for a company’s content directly from the SERP.
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