The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Forty percent of consumers more likely to buy from brands active in social marketing
Many consumers claim businesses with strong social presences are more appealing than those absent from the channel.
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Customer service a top priority among consumers using ecommerce, can inform content
ComScore’s Customer Experience Study shows that website customer service tools and information is among the key considerations of consumers while shopping online.
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Bing sees little change in search share, as Google inches forward
Google was the lone search engine to add to its market share in May, growing to 66.7 percent.
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Bing, Yelp partner to boost local search
Bing has partnered with Yelp to bring more reviews and other user-generated content to its local SERPs.
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Expanded Tweets to show users previews of social content on Twitter
Twitter rolled out expanded Tweets on Thursday to help users preview content before navigating to other sites.
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Social media, email marketing top areas of expansion for many
Social media marketing, email and SEO are all top priorities for marketing in 2012, as many believe these channels are best for acquiring new customers.
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Twitter users expect answers to customer service questions
Too many businesses are still missing engagement chances on Twitter by ignoring follower outreach.
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How interactive Twitter posts drive more (relevant!) website traffic
Interactive Twitter marketing can turn your followers into site visitors and (hopefully) leads.
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