The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Bing rolls out Brittanica Online Encyclopedia Answers, counters Google’s Knowledge Graph
Bing has countered Google’s Knowledge Graph by launching a similar feature that includes information from Encyclopedia Brittanica, but it may not be as much of a threat to SEO efforts as Google’s update.
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Web marketing revenue up 15 percent in first quarter compared with 2011
Interactive and web marketing investments topped $8.4 billion in the first quarter of 2012, marking the strongest opening three months for any year.
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Users averse to proposed Facebook adjustments, but could video chat rival Google+ Hangouts
A pair of surveys found that consumers are not fans of the proposed lowering of Facebook’s age requirement and they are uncertain of a video chat feature.
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Twitter marketing reaches mobile users
A Tweet from Twitter’s advertising team said that more than 60 percent of the microblog’s users access the site from a mobile device.
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Google rolls out Panda 3.7 update, few searches affected
Google rolled out the latest version of its Panda algorithm late Friday night, with minimal impact on search as a whole.
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Google tightens watch on paid links to improve webspam monitoring
Google announced the rollout of a new algorithm aimed at improving the detection of inorganic backlinks, further bolstering its ability to punish sites using paid links.
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IPad use continues sharp growth, Americans consuming more web content on the devices
Tablet use is quickly becoming a major part of American web content consumption, with the iPad increasingly popular among all age groups.
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Improvements to mobile search a heavy focus for Google in May
Google unveiled the entirety of its search updates for May recently, and it’s clear that mobile is a major focus of the company.
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