The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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iPad, Kindle Fire owners record highest clickthrough rates on paid ads
A report from Jumptap suggests that those using paid search should focus on all mobile devices, not just those with larger screens.
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Twitter rolls out Tailored Trends to offer relevance to users
Twitter recently began its rollout of new algorithms aimed at making trending topics more relevant to users.
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Google rolls out images, stories to trending searches page
Google has rolled out Hot Searches as a replacement for Google Trends, and the new page includes images and links to news articles.
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Bing integrates video into search with Qwiki partnership
Bing has integrated Qwiki video spots into its SERPs to help users see short takes of video content relevant to their queries.
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Sponsored Stories boost companies’ Facebook marketing CTR 20 percent
Martin Software found that Facebook’s Sponsored Stories feature has helped its marketers boost the visibility of their paid social content.
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Google Analytics helps company recognize conversions from search marketing
Google recently released a case study demonstrating how BuildDriver transformed their web marketing with analytics data.
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Study: One in 10 tablet owners watch online video daily
ComScore found that tablet and smartphone users are consuming more video content.
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iOS 6 to receive full Facebook integration, social marketing may reach more iPhone users
Apple announced on Monday that iOS 6 will feature more seamless integration with Facebook, which could be a boon for companies relying on social media marketing.
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