The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Defining a target audience top priority, challenge for content marketers
Marketers consider audience targeting a key element of their custom content campaigns, but many still struggle to engage their ideal prospects.
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Fathers’ Day search activity and ad response demonstrate need to shift web marketing focus
Less than one-quarter of web users said that Fathers’ Day advertisement campaigns influenced purchase decisions, however, SEO efforts around the day might have helped brands win visibility as the topic was among the
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Mobile web access changing consumer content consumption and driving ecommerce
EMarketer spoke with Jeanniey Mullen of Zinio and found that the web has greatly altered content consumption for most consumers.
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Internet marketing news roundup, June 15
Among other updates that should interest SEO marketers, Bing announced three changes to its SERPs this week that will help bring users different kinds of information previously absent from the search engine.
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Case study: Interactive Tweets garner triple clicks per post of automated content
Companies using Twitter for social media marketing typically see more engagement when they run interactive campaigns focused on engagement and conversation building conversations around shared links, and one client’
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Industry buzz and Google trends create new words: Make them work for you and web search
Content writers should take advantage of emerging industry words to better communicate with their target audiences and establish brands as thought leaders.
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Yahoo to discontinue Web Analytics on August 31
Yahoo will discontinue its Web Analytics suite on August 31 as the company continues its internal shift of resources.
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More than half of tablet owners shop online weekly
Tablet owners are becoming increasingly active consumers on the web, with more than half shopping on the devices at least once per week.
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