The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
5 Steps To A Result-Driven Content Marketing Process
Here’s an all-inclusive look at the five major stages of a successful content marketing process, complete with all the important steps and nitty-gritty details you won’t want to miss.
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Attention PPC Campaign Creators: What Google’s Query Matching Update Means
Read on to learn about the newest Google Ads updates and what they mean for your next PPC campaign.
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20 Google Ads Callout Extensions Examples (B2B and B2C) [Infographic]
When writing ad copy, you’re working with a limited character count to get your message across — but there’s a solution and it’s called Google Ads Callout Extensions. Not only do they extend the copy that you can pu
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Content Repurposing: How to Turn One Asset into 20 with Limited Resources
Plenty of resources went into creating things for our consumption the first time and often it feels like such a waste just to chuck ‘em in the bin.
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Digital PR and SEO: The Perfect Match for Your Brand
Find out how digital PR and SEO marketing go together to form a fully featured inbound marketing campaign.
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How to Create a Communications Calendar That Works For You [Infographic]
Keep your team aligned on deadlines and ensure a steady flow of high-quality content with a communications calendar that smooths operations.
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Beyond Borders: Philip Weafer’s Odyssey to SEO Directorship at Brafton
Explore Philip Weafer’s journey from Dublin journalist to SEO Director at Brafton, with expertise in digital strategy and an unwavering passion for excellence.
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‘Content Creation’ Remains the Biggest Marketing Challenge, Despite AI
We polled our LinkedIn followers about their biggest content marketing challenges, and nearly everything about the results surprised us.
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