The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
How To Create a Brand Messaging Framework in 5 Steps (Infographic)
A brand messaging framework helps ensure your messaging remains true to your brand in every piece of content you create.
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How to Use Original Research to Boost Your International SEO Efforts
In a world of ever-changing algorithms and increasing competition, it’s not enough anymore to just create keyword-focused content. Especially when you’re trying to reach new markets.
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How To Boost Your Brand With White Label Content Marketing
You’ve heard it a thousand times before: “Digital marketing is a fast-paced world.” It’s cliche, but it’s true. Producing high quality content, such as articles, videos, emails and social posts takes time and
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Your GA4 Migration Checklist: Switch in 10 Steps
All companies using Google Analytics will have to migrate from UA to GA4 very soon. Here are some orderly steps to make the process work.
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5 Benefits of Branding for Businesses Big and Small
The benefits of branding are wide-ranging. Here are some of the biggest benefits to know about, and how to realize them with effective branding.
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From the Music Industry to Content Marketing: How Sara Payne Found Her Rhythm
What do music and marketing have in common? They both require creativity and careful planning — a fact our senior project manager Sara Payne is well aware of. For some, working at a marketing agency was a stra
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15 Organic Lead Generation Tactics (+ Lead Nurture Tips) [Infographic]
Discover how you can supercharge your organic lead generation efforts with these helpful tips and tricks.
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This is the Biggest Content Creation Challenge
It’s a simple question with a not-so-simple answer: What aspect of content creation do you find most challenging? In theory, you’d expect people to pick the thing they are least good at in the content creation proce
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