The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Brand Attributes: What They Are and How To Define Yours (Infographic)
Brand attributes are inherently and intentionally part of your brand. Here’s what this looks like in action.
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Google’s Latest Search Console Update: Enhancing Security and Efficiency
On April 16th, 2024, Google announced significant enhancements to Search Console‘s management of ownership tokens. What are ownership tokens? Essentially, they’re a vital component for website verification in
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The 5 Parts of a Marketing Plan That Every Company Needs to Succeed
At a high level, every successful marketing plan has five core components. Read on to find out what they are, and the importance of each.
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The Best Ways to Get People Searching for Your Brand
The greater your brand awareness at a given point in time, the more people will likely search for your brand. Consequently, you’d expect to see an increase in branded search impressions (and possibly clicks) in Goog
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How to Create a Content Inventory
A content inventory is the architecture holding together your various marketing campaigns. It compiles all of the assets across your domain and organizes them in a way that you can make content decisions as efficien
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Content amplification: A comprehensive guide
To own SERPs, drive ad revenue and promote the hell out of your marketing assets, you’re going to need more than just awesome content creators or slick tactics. Learn how a multichannel content amplification strateg
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Crafting B2B2C Copy That Speaks to the Right Crowd
What’s the quickest way to mess up your B2B2C marketing content? Writing to the wrong audience. In business-to-business-to-consumer (B2B2C) marketing, it’s all too easy to write copy with end customers i
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How John Deere Plowed Over the Competition With Content Marketing
Modern marketers and brands can learn a thing or two from steadfast faces, like John Deere. 186+ years of success isn’t earned by just “getting by” — it demands innovation and a dedication to excellence. John Deere,
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