The Brafton Blog
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Google’s Q4 earnings skyrocket to $6.7 billion
The search engine optimization (SEO) industry has apparently provided a great deal of grist to Google’s mill, as the search giant today announced earnings of $6.7 billion over the last three months of 2009. Te
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Attempt to copyright the term ‘SEO’ draws angry response from SEO industry
A heretofore-unknown search engine optimization (SEO) practitioner named Clinton Cimring is the latest to file an application with the U.S. Patent and Trademark Office to copyright the term "SEO."
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Experts urge haste on SEO products
The length of time it can take to put a fully fledged search engine optimization (SEO) campaign in the field makes it imperative that the efforts take shape as soon as possible, writes Herndon Hasty for Search Engin
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Overcooked SEO leaves a bad taste in the mouth
Search engine optimization (SEO) professionals say that amateur efforts at SEO are frequently unsuccessful because they run afoul of a few basic rules of the industry. Well-meaning amateur search engine optimization
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Mobile SEO could see shift from Google to Bing
Microsoft and Apple are reportedly discussing the possibility of changing the iPhone’s default search engine from Google to Bing, which experts say could be a significant change in the fast-growing mobile sear
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More Chinese search drama: Baidu sues U.S. domain registry over vandalism
Baidu, China’s biggest search engine, has filed a lawsuit in New York this week, claiming that domain service register.com failed to adequately protect its servers from a recent attack by a group calling itsel
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Three in four dollars spent on search marketing go to Google: Study
Figures from a study conducted by researcher Efficient Frontier suggest that spending on Google accounts for three-fourths of the money spent on search marketing in the U.S. Search Engine Land editor Matt McGee writ
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SEO contributes to disaster recovery efforts
In the wake of the catastrophic earthquake in Haiti, many online measures generally used for localized marketing and search engine optimization (SEO) are proving to be helpful for those coordinating and directing th
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