How To Create a Pillar Page That Drives Tons of Traffic (Infographic)
A pillar page connects all of your website’s content related to a topic or topic cluster into an organized structure.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
The Power of Customer Advocacy (and Why You’re The Best One to Wield It)
What is customer advocacy? What does it mean for your business? Why are you in the perfect position to be a customer advocate? Let’s find out!
Business vs Digital Competition: What’s the Difference? (Infographic)
Your online competitors are the websites that rank for the same keywords as you. Want to get ahead? Target those keywords and create stellar content around them. Here’s how to get started.
Creating a Stellar Internal Communications Channel Strategy
An internal communications channel strategy is important in order to ensure your marketing team’s success.
The Lead Generation Process: Turning Strangers Into Supporters
Want to turn leads into the most loyal friends you’ll ever have? Here’s how to win leads, boost sales and make your brand the coolest kid on the block.
Building a Winning Customer Referral Program
Word of mouth is still one of the best kinds of marketing you can have. Find out how a great customer referral program can benefit your business.
How Marketers Can Save Time: 8 Efficient Time-Saving Strategies
Is your marketing team wasting time on tasks they could automate? In this guide, we dive deep into tools, strategies and tips to help your marketing team automate tasks and become more efficient.
How To Create an Audience Profile in 5 Steps (Infographic)
As long as there is marketing to be done, the trusty audience profile will be there to help you reach the right audience.
How to Complete a Brand Audit (Infographic)
Step-by-step instructions on how to complete a brand audit for your business.
The Best Editorial Calendar Tools on the Market Today
Discover some of the best editorial calendar tools and learn how they can help boost your digital marketing strategy.