Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Whether the target audience is consumers or other businesses, marketers have a lot in common (beyond caffeine addictions, I mean). Hey, the numbers don’t lie. For instance, data shows the vast majority of both B2B and B2C marketers use content marketing (89 and 86 percent, respectively). That said, research indicates one significant differentiator between the… Read more »
Find out which five companies have us gushing over their successful branding strategies, and see what you can learn from them.
Re-branding can tamper with customer loyalty. Make sure you get it right and keep consumers coming back.
If you’re looking to move your visitors further down the sales funnel, then you’ve got to use B2B branded content. Here’s how.
Businesses just like yours are spending close to $700 billion a year on brand activation efforts. And it makes sense. Today’s consumers and end users are inundated with so much media it’s a wonder they haven’t grown a third eyeball to help absorb the optic onslaught. The sheer mass of smartphones, laptops, tablets, TVs, VR… Read more »
This week’s roundup features stories on marketing mistakes, maximizing video content ROI and learning from ‘Game of Thrones.’ Dig in!
There’s no excuse for falling behind on your video marketing strategy.
Your brand and your business are two separate things. Now learn how to give both a boost.
Content marketing allows you to shape perception of your brand and keep customers coming back for more.
People love “live.” It’s the reason viewers tuned into “Saturday Night Live” even during its darkest, unfunniest years (I’m looking at you, Jim Belushi). It’s why partygoers across America take time out of their busy drinking schedules on New Year’s Eve to see what’s happening in Times Square. Live is real. It feels special and… Read more »