Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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It’s excruciatingly embarrassing when a big brand tries a massive marketing campaign and epically faceplants. Remember when the Cleveland Indians had a 10-cent beer night? The tab on that gaffe was nine fans arrested, numerous injuries from thrown “objects,” and infield bases stolen and never returned. That one ended pretty sloppily, if not incredibly predictable…. Read more »
If you’re a pretty savvy marketer – and we know you are – you’re already wise to the ROI-building benefits of a video-based content strategy. You’ve done the research, identified the themes and topics that will resonate with your target audience and have made your pitch to the top brass. Things are going well, but… Read more »
Let’s take a step back from video games and have a serious discussion about virtual reality. *unstraps headset and puts down controller* Virtual reality is still in its infancy yet has been preordained as a new frontier for marketers everywhere. Just think, you’re able to provide a fully immersive, interactive experience for your audience and… Read more »
From mobile madness to selling your superiors on video, this week’s roundup has it all.
Discover the secret sauce for artful video marketing that sells.
Ever get bored sending the same templated email? Or opening every call with your go-to weather cliche? Well, your prospects are sick of that, too. Whatever your product or service may be, it’s your job as a marketer or salesperson to generate revenue. But sticking with yesterday’s pitches – cold calls, spammy ads, weird LinkedIn… Read more »
On any given day, your CEO is entertaining pitches from savvy vendor salesmen, business leaders at peer institutions and other members of his or her own executive team. What makes you think your ideas on video marketing deserve the time of day, and how do you as a marketing manager intend to bring your CEO… Read more »
Make your video marketing matter by keeping hard numbers and audience intent in mind.
Your website represents the face of your organization, and often it’s the first thing a potential customer sees. The numbers are in, and they tell a compelling story: 82 percent of consumers conduct online research before they ever consider making a purchase with a brand. You get the blink of an eye; one crucial moment… Read more »
Aren’t sure how to start your video marketing strategy? Check out our guidance on how to create videos that help you achieve your lead gen and ROI goals.