The Best Examples of Psychographic Market Segmentation
Discover how psychographic market segmentation works, why it matters and how top brands use it to connect with their audiences.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
What Does a Head of Marketing Do? Career Guide and Responsibilities
A head of marketing is a champion of marketing campaigns, an explorer of data and a strategic thinker. Learn more about this job duty here.
Creating a Comprehensive Marketing Brief: 9 Must-Have Elements
Find out why creating a comprehensive marketing brief is pivotal to hitting your marketing goals and KPIs within budget.
The Stanley Cup Marketing Strategy and What You Can Learn From It
Explore the tactics behind the Stanley Cup marketing strategy and what you can learn from it to apply to your own campaigns.
From Blueprint to Brand: How To Market Your Construction Business Effectively
Marketing is important for all businesses, including construction. Learn the nuances of marketing construction companies to attract more leads.
5 Persona Examples You Can Use in Any Industry [+ Free Persona Template]
Find out the best practices when it comes to developing personas and download a free template while you’re here.
IKEA Marketing Strategy: 7 Tactics and Takeaways (Infographic)
Let’s explore the top IKEA marketing strategies from over the years, with key takeaways marketers in any business can borrow.
The Best and Worst Digital PR Examples
Good PR is hard to come by. Learn how to make the best strategy and delivery by studying some digital PR examples.
The Best Marketing Team Structures (8 Key Roles) + Infographic
Marketing teams come in all shapes and sizes, but all great teams possess certain defining values, functions and dynamics. Let’s find out what gold-medal marketing teams are made of.
4 Bad Mission Statements (and How To Do Better With Yours) [Infographic]
Defining your purpose in life is a hefty goal. Perhaps that’s why there are so many bad mission statements out there that we can learn from.