A Content Gap Analysis: What It Is, Why It Works and How To Conduct One
A content gap analysis helps you see topics your competitors aren’t thoroughly covering so you can stand out. Learn why they’re valuable and how to do one.
Content Strategy
Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
Join the conversation and let’s grow together!
Building a Content Operations Framework: The Key to Streamlined Productions
What exactly is a content operations framework? Get your answer here with a breakdown of key components, workflows and automation benefits.
Content Governance Best Practices
Learn about content governance best practices, why governance is important and just how it differs from content strategies.
4 Marketing Planning Mistakes To Avoid in Your 2026 Strategy
Are you prepared for 2026 — really? Make sure you’re not making these common marketing planning mistakes as you close out the year.
5 Effective Strategies for Advertising Mental Health Services
Consider these mental health service marketing strategies to transform your campaigns and deepen patient engagement.
A Quickstart Guide to an Impactful Thought Leadership Marketing Strategy
Create a thought leadership marketing strategy that repositions your brand and builds authority as a trusted information source. Let Brafton show you how.
Audience Interest Decoded: The Key to Smarter Marketing Strategies
Understand audience interest, analyze demographics and optimize your content to drive better engagement and conversions as we look ahead to 2026.
6 Real-Life Target Audience Examples to Help You Define Your Own (B2B and B2C)
To create effective messaging within your marketing campaigns, you first need to define your target audience.
How To Choose the Right Marketing Strategy for Educational Institutes
Develop a marketing strategy for educational institutes and hit all the major markers for clever strategic planning, adaptable tactics and repeatable wins.
10 Steps To Create a Truly Impactful Content Framework
A content framework helps marketers create content that heeds guidelines and maximizes impact with overarching business goals. Here’s how to create one.