Brafton Labs:
Original Research, Surveys & Content Marketing Insights
Brafton Labs is your place for thoughtful, original research on all things digital marketing. Every year, hundreds of global marketers participate in our surveys, sharing insights and perspectives on marketing strategy, content creation, AI, search and more.
We package our findings into comprehensive white papers and blog series to help you stay informed about the latest industry trends and trajectories.
Explore Our Original Research & SME Content
Explore studies we’ve conducted to date, including original research-based and Brafton-SME-driven white papers, plus supporting blog posts that highlight key takeaways and practical marketing applications.
Marketers’ Outlook on AI: From Optimism to Skepticism
Dive into marketers’ split views on AI: optimism, caution and why human-AI collaboration can’t be ignored. Discover these data-backed insights.
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What Makes Google’s AI Overviews Tick? Here’s What Our Experts Discovered
Google’s AI Overviews appear more frequently in position zero SERPs. Brafton SEO experts analyzed how AIOs choose linked content.
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AI in Marketing: What Marketers Really Think
We surveyed marketers to learn more about how their organizations are adopting and using AI for routine tasks. Here’s what we found out — hot
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Considering ‘Experience’ in a Post-E-A-T World (Updated Study for E-E-A-T) [Infographic]
In Sept. 2022, I published my year-long study on E-A-T, wherein I evaluated 647 SERPs, took notes, and drew conclusions about how organizations could establish
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The Results Are In: Most Marketers Prefer Remote Work — But It’s Not Perfect
How do marketers feel about remote work? Our surveys uncover some fascinating data about flexibility and provide a few tips along the way.
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61% of B2B Marketers Are Using TikTok: Survey Results (Infographic)
We asked 100 B2B marketers about their TikTok use (or lack thereof) to discover if it’s the right move for advertising professionals. Here’s what they
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