Legacy

Brafton was at ClickZ Live in San Francisco this week. Check out some our favorite takeaways!

Industry: Healthcare IT Content: Infographic plus written content Highlights: Custom infographic helps company see 25 percent CTR for CTAs Infographics are a great way to compress a lot of data or relay a complex process in an appealing and approachable format, but that’s not their only strength. One Brafton client saw that infographic marketing improved… Read more »

We’re already halfway through 2014, and this year’s presented monumental shifts in keyword usage, search engine optimization and content marketing best practices.

Update: Content Marketing Institute and Sprinklr both confirmed they have made monetary donations to the ALS Association following our #IceBucketChallenge nomination.  Within the Brafton community, we have family members and other loves ones with ALS, and we’re proud to partake in the #IceBucketChallenge to strikeout Lou Gehrig’s Disease. We raised donations across our teams to support the cause (you… Read more »

There are reasons why companies might or might not choose to outsource their content marketing.

Steve’s sharing what it’s like to work on Brafton’s graphic design team, plus a little about himself in this week’s employee spotlight.

Content marketing is evolving and writers should channel their inner literary genius to give readers the stories they want to read.

One Brafton client saw that qualified leads were coming from mobile searches, and its web content was key in attracting them and driving conversions.

You may not be able to track content marketing ROI as effectively as you’d like if you don’t create Goals in Analytics reports.

Belen’s sharing what it’s like to work at Brafton as our video blog producer!