Companies creating video content miss SEO opportunities
A new study shows brands are investing in videos, but they aren’t necessarily using the best tactics to promote them in search.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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That web copy stinks – Marketing #TWIT
Stop stinkin’ up the internet, and write something that’s good! Marketing #TWIT
The extra mile: Best practices from top-tier converting websites
Some of the most important marketing tactics among sites with the highest conversion rates include testing, audience targeting and mobile optimization.
Location, location, location: Users say content trumps device
People want to access content no matter what kind of device they’re using – so make content marketing seamlessly available across channels.
There’s no “I” in content: Create different types for separate channels
Every single marketing channel has its own purpose, and brands that don’t take this into account will be ignored by customers.
The most common SEO mistake? Not having a website
According to Matt Cutts, the biggest issue marketers have with their SEO isn’t links or keywords – it’s not having a website at all.
Customers shop mobile & shop often [study]
Content marketing helps brands to stay top-of-mind for their customers, most of whom are almost always online and constantly shopping.
Shorter links for more social shares [study]
When users see custom-shortened URLs in their News Feeds, businesses much more likely to see clicks and shares.
What marketers can learn from tech giants’ small design changes
Website improvements don’t need to be dramatic to be valuable. See how Google and Twitter made small changes for better images overall.
Is WhatsApp what’s up in social marketing?
Content can reach a much wider audience when it features social sharing buttons – and WhatsApp may be joining the conversation.