Original content or bust: Early data says Panda 4.0 punishes aggregators
The latest Google Panda algorithm update – surprise, surprise! – rewards niche content. But is the SEO death knell for content aggregators?
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Google rolls out Panda 4.0 to further encourage high-quality content
Panda’s latest search algorithm update will seemingly help small businesses that produce unique, niche content gain visibility.
Google: AuthorRank isn’t in effect, so make sure your site offers the best value to users
Every step that Google, Bing and other web services take are meant to improve the browsing experience for users – and brands should follow suit.
Users bounce between devices to follow content [study]
With the right framework, brands can ensure they won’t lose readers who are prone to switch between devices at a moment’s notice.
Brafton’s content catalog explains how to build a goal-focused strategy
Brafton’s all-inclusive content catalog breaks down the diverse formats that can be used in content marketing, highlighting which are best suited for specific business goals.
For best ROI, brands should invest in email marketing [research]
Businesses that don’t send email marketing messages are missing out on one of the most valuable tools for attracting new customers and clients.
Content is consumed on different devices, depending on the subject [study]
When it comes to publishing content, where it appears is as important as what it’s about, and marketers need to know where customers go.
Want social engagement? Here are the topics to post about [research]
Brands that tie their content to certain subjects will see increases in engagement from customers and prospects.
Chipotle takes food for thought to the next level with custom brand content
Chipotle’s Cultivating Thought campaign shows how custom content is just as valuable for keeping customers engaged offline as it is on the web.
Do you have the right content marketing recipe?
If you have trouble coming up with the right blend of expertise, value and promotion, consider tweaking how you present your web marketing.