Website load time is a crucial component of UX
One of the biggest causes of high bounce rates and low conversions is poor user experience – and quick page loads are essential for to improve.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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YouTube, the top destination for Millennials to learn about products
Video marketing is one of the fastest-growing content formats for good reason: It’s Millennials’ preferred method of learning about products and services.
Not a wedding dress – Marketing #TWIT
Content is more like that little black dress – with a new necklace and shoes you’re rockin’ a different look! Marketing #TWIT
Semantic search alert: Knowledge Graph comes to Google Maps
Users are finding information in multiple kinds of searches, and Google Maps just added more semantic information to their results.
Why do Twitter users favorite posts? [research]
Favorites might seem like important signs of engagement, but social marketers should understand they probably aren’t good indicators of further action.
Spam alert: You know when & where your links come from
Bing’s Duane Forrester recently shed some light on how marketers should approach links moving forward: Cautiously and organically.
Sports highlights come to semantic search, other features possible
Google is providing highlight videos within SERPs for sports-related queries, and Yelp lets customers convert without even visiting company pages.
The average LinkedIn user is more engaged than you think
Businesses are mistaken if they pass up LinkedIn as a network where people go just to look for jobs. They are also there to learn and engage.
Matt Cutts: One good article won’t save a site full of bad content
When it comes to what Google determines is spam, one bad egg can spoil the bunch.
Social is important for planting search conversions seeds [study]
As consumers become multichannel buyers, marketers need to measure multiple touchpoints to make sure they understand their online campaigns.