Twitter has 255 million active users – Can it compete with other social networks?
Twitter recently announced it now has 255 million monthly active users, but is that enough to justify a social marketing strategy change?
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YouTube rolls out branded intros for marketing videos
Spicing up a video with a branded introduction can make its identification clearer and link video marketing materials to larger campaigns.
Bounce Rate – Marketing #TWIT
All sites have some bounce, but if yours bounces like a bowling ball you’re doing it right! Marketing #TWIT
Facebook is working to move content smoothly from app to app
Internet users increasingly look at the web through mobile applications, and Facebook wants to streamline how people browse for app content.
Search crawlers check out bodies (of web content)
When it comes to web content success, SEOs and publishers need to think big picture and bring value to everything they put on the ‘net.
Google cracks down on sneaky redirects
Whether they’re the result of honest UX mistakes or SEO tricks, redirects need to be managed carefully to avoid retribution from Google.
If you want control over your SERP presence, give users what they need
If businesses don’t want Google showing alternate page titles, they should leave anything that could be considered misleading out.
Content creation rated best SEO tactic, but also hardest to master
There isn’t a magic formula for improving SEO results, although quality content is a key ingredient.
B2Bs & B2Cs get ROI from different content marketing channels
The distribution of customer acquisition methods for B2B companies is much more balanced than B2C businesses.
Content gets more social shares on the weekend [study]
Brands might think in terms of a Monday through Friday schedule, but people actually share on social media more frequently during the weekend.