Hit them when they’re hungry: B2C marketing gets the most attention at lunchtime
B2C marketers may see their content ROI improve when they share their latest during the middle of the day.
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Schema markup bumps pages up 4 positions in SERPs on average
Thanks to Hummingbird, brands don’t need to be quite as concerned with their search rankings for particular keywords. Instead of fighting over valuable real estate, content marketing should be used to increase overall awareness and visibility…yet it does still matter, to some extent. While capturing leads is an all-inclusive affair that draws from social as… Read more »
Millennials may not be the web content consumers we want them to be
Younger demographics aren’t immune to constant content, so marketers may need to become more thoughtful about their distribution.
Brafton Inc. announces spring webinar: “Repurposing your content: How to do more with less”
Upcoming webinar educates marketers on building more ROI through stronger web content.
Twitter’s latest features help marketers increase engagement
Twitter keeps on innovating, with significant engagement alerts and Website Cards either formally announced or leaked this week.
Friday is the best day to post photos & videos on Facebook [study]
Content marketing materials published at the end of the week should be visually rich to take advantage of user viewing habits.
Matt Cutts: Agility & expertise are the way to content marketing success
Competing for customer attention can feel like an uphill battle for some businesses, but offering genuine value will help small brands stand out from large companies.
Why content helps buyers believe in your brand
Advertising used to be the way to drive sales, but content marketing is proving it’s better at earning trust and fueling conversions.
If search engines could read minds
Search engine companies are developing predictive technology, but could that impact marketer’s content creation efforts?
G+ Shakeup leaves some wondering about the network’s viability
Google+ Head Vic Gundotra leaves the company, and some speculate other changes are underway that could leave the network vulnerable.