Short or long, Google’s judging your content on its quality
Google reps are making claims that frequency is not the only or best way to get organic content into top results pages – it’s all about quality now.
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Brands should invest in the right followers by targeting relevant social networks
The more followers, the better – except when brands find that they have many connections who aren’t engaged at all.
What’s your biggest social fear?
Marketers aren’t as concerned with negative responses as they are with meeting followers’ expectations, according to a study.
Paid search results don’t stand out to one-third of Google users
Organic search and paid ads are both worthwhile marketing tactics, but the latter is only useful for reaching a small portion of customers.
Celebrities won’t make your brand content famous
Two go-to approaches for viral brand content are played out, according to a recent study from Unruly: Celebrity appearances and humor.
Evolving for spreadsheets – Marketing #TWIT
Maybe marketers are in the process of evolving into spreadsheet-adapted superhumans, because clearly our skeletons aren’t prepared for this. Marketing #TWIT
Facebook encourages SMBs to get in marketing shape – and buy ads?
Facebook has all but admitted organic News Feed visibility is a thing of the past, and it is holding SMB marketing boot camps this summer.
Could a move from mobile to desktop bring Vine back to the conversation?
Vine appears to be making a comeback with a redesigned desktop-facing site and new search functions, giving users and marketers reason to do a double-take.
Marketers can reclaim lost business with email win-back programs
Brands shouldn’t think of inactive customers as sunk costs – they should try to win them back with updated email campaigns.
Twitter team: Build followers naturally, then go for ads
Twitter seems to be recommending that small businesses start with organic traffic-building before they start paying for ads.