Brafton will attend SMX Advanced in Seattle June 11-12 #SMX
Brafton will be among the hundreds of businesses represented at Seattle’s SMX Advanced Conference on June 11-12.
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Welcome to The Brafton Blog, where we share insights and updates on all things content marketing. From keeping up with the latest industry trends and best practices to getting a glimpse into life at Brafton, our blog has something for everyone. Our team of marketing experts are here to provide actionable tips and advice to help you drive success for your business.
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Search traffic to travel companies is sky-high
Travelers report search engines are the premier destinations for booking accommodations, and brands need to catch up.
Facebook takes steps to increase organic News Feed reach
As organic News Feed reach declines, Facebook is tweaking its algorithms to give brands a better shot at being seen by customers.
Twitter experiments with new video content hashtag function
Twitter is experimenting with a video sharing function that uses hashtags to attach short clips to Tweets.
Google PageSpeed Insights now offer mobile content optimization tips
With more users looking at the web on smartphones and other mobile devices, brands need to make sure their websites are up to the task of loading and displaying content.
Social video shares have doubled in the past year [study]
Marketers who don’t produce video content are at risk of missing out on some of the most shareable and engaging media on social networks.
3 tips for hot summertime content marketing
Marketers shouldn’t take it easy this summer just because their customers are – check out these examples of great warm-weather campaigns.
Want marketing data? Take a look at Facebook engagement metrics
Brands that count their Likes and Retweets as dollar signs don’t understand the real importance of social engagement.
Stocking up on content – Marketing #TWIT
Stop purchasing content like you’re preparing for a tornado. Marketing #TWIT
Only 43% of businesses believe their Facebook campaigns are effective
Only 43% of businesses believe their Facebook campaigns are effective