B2C email marketing more effective than you think: 58% might buy after reading
New data shows emails do more than connect marketers with customer contacts. Recipients are driven to buy.
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Google Analytics updates: Universal out of beta & new terminology
Google wants webmasters to make the switch to Universal Analytics and it’s offering more data for compliance.
Facebook: Search engine of the future?
With a huge user base and plenty of data users are hungry for, Facebook may be the next big search engine.
Popularity vs. authority = Most vs. best
Google has made it clear authority is more important than being popular – a warning to marketers using cheap tactics to get engagement.
Google, Yahoo & Bing adopt new schema markup for actions
The organization responsible for developing schema markup has introduced more code for making online content intelligible to search engines.
Yahoo wants to get a piece of the search pie by partnering with Apple
Google is far and away the most successful search engine, but that other search engines are looking to encroach on that dominance.
Retail marketing budgets go digital [study]
Offline businesses are moving toward digital marketing as they realize that’s where the money is.
Miniskirt blogs – Marketing #TWIT
If your blog is looking like a tutu, you may need to add some more material. Marketing #TWIT
Is Google clearing up confusion about follower counts with improved data?
As G+ steps into the spotlight, Google is working to refine the data it gives to users.
Display ad spending will overtake paid search by 2015 [data]
Brands will diversify their marketing reach in the next few years, focusing on social and video display ads in addition to paid search.