#engagement: Twitter unveils updated layout & features
Social marketers stand to benefit from Twitter feeds’ new features and improved design because of the engagement possibilities it will bring.
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Online shoppers rely on search for research
Building brand awareness and staying engaged on social media drives leads, but customers still learn about online products via search.
Cut through the chatter for Facebook News Feed visibility
Brands need to create the best content possible to remain visible to their followers in Facebook’s updated News Feed.
Mobile search results to drive users to apps
Semantic search is using specific context to produce relevant search results – including what apps are installed on a particular device.
Write for readers, not for traffic
Metrics are great for guiding a content marketing strategy, but sometimes the words themselves are the most important factor.
Money and brains – Marketing #TWIT
The mind is mightier than the money, honey. Marketing #TWIT
Google+ now provides more engagement data
All signs point to Google+ gaining in popularity, and marketers now have even more data available to refine their social campaigns on the platform.
For most users, mobile devices are search machines [study]
Even though there are millions of apps and individual websites available to mobile users, most turn to search for product research.
Matt Cutts: Clicks are a good indication of spam
Overall traffic numbers are great indications of interest and engagement, but sometimes metrics only tell half the story.
All systems are go for viewable impressions measurement
As web marketing grows, businesses will have more metrics to judge the effectiveness of their campaigns.