Millennials show more brand loyalty than their parents [study]
Young consumers are acutely aware of brands, and marketing materials on social networks and around the web should reflect this perception.
News
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Channel X-ing: News content makes the great leap online [data]
Pew recently released fresh data about the rate at which news content is becoming a digital-first format.
Make content the first & last point in the sales pipeline
Web marketing needs to strike a balance between maintaining relationships with existing customers and beginning partnerships with new ones.
Best practices for retaining Twitter followers [study]
A new study demonstrates exactly what actions will make Twitter users ignore posts – or worse – alienate influencers.
Mobile use and data availability make search all about context [data]
The rise of mobile and the changing desktop landscape proves how important context is becoming to search marketing.
Visual marketing: A picture in the inbox is worth a thousand words
Marketers are stepping up their game when it comes to visuals and interactivity in emails they send to prospects and customers.
Facebook changes the social game with decreased brand visibility
The plunging visibility of Facebook posts is coming to a head, and businesses should reevaluate how they post to social networks.
Brands need social strategies to uphold their SEO standing
When customers make negative comments on social media, the damage can spill over onto SERPs.
Twitter may soon have more data for marketers
By letting users see how many people have viewed their Tweets, Twitter is making the social network even more accessible for marketers.
Google strikes again, signaling that no link scheme is safe in the new SEO world
Google has always made its fight against spam public, but the search engine took it to a new level by targeting respected guest blog community My Guest Blog.